Target market Essay Example for Free

Target market Essay Fitness United is a large fitness facility, in its early stages of operation. We started this fitness facility to help our members save money. While getting fit, staying in the shape they all ready are, or just starting something new. Our gyms will reduce the expenses that the average household spends on staying fit, by offering low prices and making sure that you stay on track; without there being a loss for equipment. When you stay fit and in shape you improve productivity, you feel better about yourself, and you know that you are doing all that you can to make your life better. Our target markets are demographic, psychographic, and behaviour segments. We felt that Demographic segmentation will allow us to reach everyone and anyone in our community. Our gym will have an age restriction, unfortunately youll need to be over 17 years of age to come into the gym. We will be trying to reach out to the younger people in our community and be able to accommodate their children with day care, this way gym goers will be able to workout and stay healthy knowing that their children are safe and being watched over. Beginning to plan for the future, Fitness United will allow you stay fit and healthy and be able to plan for what ever you want to do. By staying fit and healthy you can plan for that dream vacation hiking mountains in the mayan, or where ever your heart desiers. We will have the latest products and resources that our members will be able to work with to achieve their goals. The newest equipment that allows our members to get fit faster and work different muscle groups each time they attend the gym. Our trainers will help you with meal plans to make sure you get the best out of your work outs and help repair your body after workouts. Our trainers are trained to help members stay on track, with monthly weigh ins and meal plans; this is all part of the membership cost. Psychographic segmentation will let us reach out to people and make their dreams come true, with the right marketing and the right advertising we can touch on what they will be able to achieve with purchasing our membership. Not just a great body or a low fat percentage, but a new you. A new you that you can be proud of and challenge the ones around you to become the same. The power of self confidence is a key with psychographic segmentation and fitness unlimited. Behaviors segmentation will allow us to target the people to seek to fulfill their goals. We will make sure that our staff will walk with our clients step by step to achieve these goals. Knowledge is key they say, we have the best trainers and staff that will sit with our clients and make sure that they are educated about what they are doing in the gym, and be able to answer any questions clients may have. We know that there will be cheaper and flashier gyms in the community, but none will be have the expertise and equipment that we will have. We will drive sales and beat the competition by advertising everything, and I mean everything that you get without membership. No gyms will be able to offer the same as we can. From trained and certified child minding, to trained and certified trainers we will have all the tools to go above and beyond all the other gyms in our demographic.